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Product differentiation is more and more prominent today, the value of the brand is even more important. The brand is the life of the product, the brand is a symbol of the product.
Trendy branded automotive upholstery fabrics identified as famous brand products of Zhejiang Province, Wenzhou famous brand products, Yu Feng brand of Zhejiang province, trendy (automotive interior fabric) business firms was also named a well-known firm in Zhejiang Province, trendy brand trademark was identified Wenzhou City, well-known trademarks. On the basis of existing brands, the company planning to enhance brand value, the power of a famous Chinese brand. Formulated the following implementation measures for the fashion company to achieve this goal:
1, establish a sense of brand-name strategy, the implementation of brand strategy.
2, the quality of the lives of famous brand name products, strict quality management, a prerequisite to develop new brand names, to keep the brand name, develop brand. Fashion company will continue to follow a domestic brand name, up to advanced international insurance customer satisfaction "quality policy.
3, establish a market-oriented concepts. From product development to marketing, a firm link with the theme of the changes in the market, differences in regional, cultural, folk, timely transform the product design pattern, the use of performance, to the greatest extent possible in conjunction with the user, the design good to make the customer satisfaction of products.
4, continuous innovation, the pursuit of excellence, according to market changes, and timely replacement, give full play to its own brand of classic effects and trendy effect.
5, on the basis of the existing ISO9000, QS9000 certified, the continued implementation of the ISO 14000 environmental certification and certification, enter the international market for their products to run and pass. In accordance with WTO rules, carry forward the existing reputation advantage to create corporate brand image.
浙江省著名商标（御凤）
浙江省知名商号证书（汽车内饰面料）
浙江省知名商号（汽车内饰面料）
浙江名牌产品
温州市知名商标（新潮）
浙江省著名商标证书（御凤）
御凤牌商标
新潮牌商标